With the Brazilian econom ic warming and consolidated as one of the four most important events in the ornamental stone sector in the world, Vitoria Stone Fair | Marmomac Latin America reinforces its importance as an increasingly International exhibition, focused on promoting busines and culture in the sector, and confirms the participation of exhibiting companies from nine countries in 2020, in addition to the presence of the Arab Brazilian Chamber of Commerce, which represents other 21 countries of the Arab world.
In addition to the traditional exhibitors from China, Spain, Italy and Portugal, the fair will be attended for the first time by a company from Australia. Egypt, India, Iran and Turkey are returning in 2020’s edition of Vitoria Stone Fair. This movement is due to the signs of warming of the economy in the domestic market, especially in civil construction, and also the promotion of the Brazilian fair abroad.
For the director of Milanez & Milaneze – event organizer and member of the Veronafiere group of Brazil –, Flávia Milanez, the fair has aroused the interest of International companies, confirming the importance of Vitoria Stone Fair in the business of the ornamental Stone segment.
“In the event program, we always seek to foster business and strengthen the stone sector in Brazil and Latin America, providing networking opportunities, bringing new markets and encouraging the exchange between companies and entities with International actors. In addition, there has been an effort since the last editions to integrate the segment with architects, decorators and designers, promoting the use of stone in projects around the world”, highlighted.
In addition to the participation of companies in the International market , the positive projections of the construction industry should also contribute to closing deals and partneships during Vitoria Stone Fair 2020. The president of SindusCon-SP, Odair Senra, says that the growth projection of Construction GDP for 2019 is still shy, of 0,5%, but that the prospects for next year are more positive, especially with the new releases.
This movement is already reflecting, for example, in the growth of materials sales from the construction industries in the last quarter of 2019. “We are excited by the prospect that recent releases by homebuilders in the country will quickly result in good sales and construction start, which will benefit the construction industry. There has also been a growth in business with the ornamental stone industries, especially those located in significant metropolitan regions, and it is expected to extend to other capitals and major inland cities in 2020”, said Senra.
The event
The Vitoria Stone Fair | Marmomac Latin America 2020 will be held between February 11 to 14, 2020, will be attended by 240 exhibitors and a visitor audience forecast of over 18 thousand people. The event is presente by Milanez & Milaneze, company of the Group Veronafiere, with the promotion of Espirito Santo Ornamental Stones, Lime and Limestone Industry Union (Sindirochas) and Marble and Granite Technology Center (Cetemag) and supported by the Brazilian Association of Ornamental Stones Industry (Abirochas).